top of page

Mackenzie Darbyshire
Writer
Strategic Growth Director
More actions
Profile
Join date: Apr 2, 2025
Posts (4)
Apr 30, 2026 ∙ 2 min
Individual connections at scale? Absolutely.
How do you make a piece of mail feel personal when you’re sending it to thousands of people at once? It doesn’t start with a name at the top of the page. It starts with a story. Not the organization’s story. But a real story—about a real person, a real family, a real moment. Told simply. Honestly. The way you’d tell it to someone sitting across from you at the kitchen table. Then this story is the spine that holds the entire campaign together. Every version. Every line that changes. Every...
0
0
Apr 16, 2026 ∙ 2 min
You’ve Got Mail. Do You Have a Strategy?
I'm going to say something that might ruffle a few feathers: mail is not dead. It's not dying. It's not on life support. And if your direct mail program feels like it is? That's not a mail problem. That's a strategy problem. So let's talk about it. I fell in love with fundraising through direct response. It's this beautiful mix of marketing and communications and fundraising, all woven together. It's an art and it's a science. And when it's done well? It is one of the most powerful,...
0
0
May 27, 2025 ∙ 2 min
What Small Shops Really Need: 3 Takeaways from AHP Convene
Feeling overwhelmed by everything on your fundraising to-do list? Our Fundraising Priorities Planner helps you cut through the noise and...
56
1
bottom of page