Major gifts aren’t a quick fix.
Pursuing them doesn’t immediately create new cash in the door. It takes time to build relationships and to cultivate those donors.
And sometimes that’s the most stressful part, isn’t it? Cultivating relationships with major gift donors at the right pace for them and your organization.
Over the past year, we’ve seen major gifts take longer to close because of economic uncertainty. Major gifts went from taking 12-18 months to more like 24-36 months in a lot of cases.
But organizations like yours rely on them because they make up such a large portion of revenue. A couple of transformational gifts can fund entire programs.
So that’s why it’s really important to not get lost during cultivation. You already know the cycle. Fundamentally, you get it (you’re reading this, you know it!).
But taking that knowledge and putting it into practice AND having confidence in yourself to go off script is often missing, and that’s one area where we can help.
We can help you take what you fundamentally know about major gift fundraising, and apply it on a daily basis.
You know cultivation takes time, but what does that actually look like with your donors over the next 12 months? How do I actually steward my major gift donors, and cultivate them towards a renewal gift?
It’s a virtual course, so you don’t have to commute, but it still brings fundraising peers together into groups where you can discuss what was talked about in the recent session
It’s one-on-one coaching where we break down what you’re held accountable for, and the homework and the pieces that will bring you ROI
It’s walking through real conversations with real donors and prospects and being held accountable to your cultivation work
It’s having a coach you can go to with honesty and integrity who’s been in your shoes and knows what you need to make progress
And it doesn’t require you to cobble together a series of resources, textbooks, webinars, or conferences to create a training plan on your own.
Together, at Kittiwake, we have more than 40 years of experience in major gifts, and we’re bringing real-life examples that we’ve been through that can happen as you’re meeting and talking with donors.
As they say, the best time to invest in major gifts was 12 months ago, because then you’d be seeing those gifts come in by now.
The second best time is today, to start seeing them months from now.
We won’t just lift you up, we’ll lift some of the stress and burden off your shoulders, so you can focus on the blue sky ahead.
It’s for people who are newer to the field of fundraising, and leaders who’ve been doing it for a long time who need extra support to make next year’s foundation a stronger one.
And a lot more lift.
Mackenzie
